JAKARTA (IndoTelko) -- Since its launch in 2020, the "Tokopedia Play" video streaming channel has provided an effective platform for local business owners, while meeting the needs between buyers and sellers in a way that is interactive and entertaining, as well as safe and secure.
“In the second quarter of 2022, Tokopedia Play saw a transaction increase by almost 1.5 times larger than the previous quarter,” Tokopedia’s Head of Content Marketing Platform Affiliate and Play Nirmala Rahmawati Hapsari explained.
People may enjoy various exciting shows such as live shopping, sports, cooking, and more on Tokopedia Play. "This initiative is an effort to remain relevant in response to the people's needs and behavior in the era of social commerce, when people like to look for information or inspiration while shopping, and vice versa," Hapsari added.
Sellers can gain various benefits, such as opportunities to promote and build brand awareness, increased store engagement and sales, and the ability to participate in various Tokopedia Play campaigns that attract potential buyers.
"Beauty, Health, Body Care, Food and Beverages, and Household are some of the best-selling categories on Tokopedia Play during the first semester of 2022," Hapsari said.
Additionally, the most watched live shopping shows via Tokopedia Play include Ramadan Ekstra, Cantik Fest TV Show, and Discountvaganza. "An interesting finding is that one of the fastest purchases on Tokopedia Play occurred in 1.37 seconds," Hapsari concluded.
Tokopedia reveals shopping trends for the first half of 2022
“Throughout the first semester of 2022, the Household, Food and Beverage, Fashion, Health, and Electronics categories were among the best-selling categories on Tokopedia. Meanwhile, cooking oil and fruits are some of the products people buy the most,” Tokopedia’s Head of External Communications Ekhel Chandra Wijaya said.
Responding to the trend, Tokopedia strives to present various initiatives, such as Hyperlocal. This initiative leverages geo-tagging technology that gives customers access to the nearest sellers, making it more effective for customers to fulfill their daily needs because shipping becomes cheaper and more equal for small business owners around Indonesia to grow.
Driven by the Hyperlocal initiative, Tokopedia notes that the Asmat, Tual, Jeneponto, Takalar, and Bantaeng districts are areas that saw the highest increase in the number of buyers at Tokopedia in the first semester of 2022, compared to the second semester of 2021.
Several other Tokopedia initiatives, such as Home Living SALEbrations, Tokopedia Nyam!, Cantik Fest, Tokopedia Peduli Sehat, and Tokopedia Tekno further unearthed interesting findings about the online shopping behavior of the Indonesian people. "For example, the farthest transaction that occurred on Tokopedia during the first semester of 2022 was from Bandung to Jayapura," Wijaya added.
Tokopedia also notes that Sulawesi-Papua, Papua-Java, Papua-Bali, and NTT saw the largest increases in inter-island transactions during the first semester of 2022. Meanwhile, the Bintang Mountains, Humbang Hasundutan, Jayawijaya, Takalar, and Keerom were among the regions with the biggest transaction spike in the first semester of 2022.