Adknowledge Launches Cross channel Digital Marketing Platform

Ilustrasi (dok)

JAKARTA (IndoTelko) -  Advertising technology companies, Adknowledge, has launched Instagram advertising through its social video marketing platform, AdParlor.

The new AdParlor software extension allows brands and agencies to place advertisements on Instagram, Facebook, YouTube and Twitter from a single, integrated platform, to produce key insights for improved targeting and efficiency.

AdParlor has already experienced impressive results beta testing Instagram ads. An example of this is a video streaming service client that has seen its cost per click (CPC) rate decrease nearly 50% in the first week of the Instagram ad campaign, compared to the cost on other platforms.

The AdParlor integration of Instagram gives advertisers a new way to connect with customers across all popular social platforms.

Khairil Abdullah, CEO at Axiata Digital Services and Chairman of Adknowledge Asia said, “Instagram is a channel that can leverage Facebook’s complex data and precise targeting to serve the most relevant advertising to users. Adknowledge Asia provides an opportunity for brands and agencies to reach their customers in an innovative manner, leveraging its proprietary platform, AdParlor, to engage users on a more insightful and meaningful level.”

Instagram now has 400 million users globally, so is a 'must have' audience for ambitious advertisers.
AdParlor is unrivalled by any other company worldwide in its ability to help brands and agencies develop, launch, manage, optimise and analyse Instagram campaigns.(es)