Iflix strengthen team for international expansion

Mark Britt (Dok)

KUALA LUMPUR (IndoTelko)  – iflix, Southeast Asia’s leading Internet TV service, announce the following senior appointments to its leadership team as the Company begins to expand its world class service to new markets outside Southeast Asia.

Christian Toksvig joins iflix as Head of International Business Development. Previously CEO of StockUnlimited, he has launched and grown four global media brands across five continents.

Prior to StockUnlimited, Toksvig was Head of International Business Development at Getty Images, where he was responsible for expanding the company’s presence in key emerging media markets such as China, Brazil and the Middle East.

With over 20 years of international business development and operations experience, Toksvig will be instrumental in driving strategic partnerships with telecom operators across Asia, the Middle East and Africa.

Nader Sobhan joins iflix as Head of Middle East and North Africa. He previously founded Iktomi, which has operations in Dubai, Barcelona and Bangkok. He previously also led the strategic planning of the digital directorate at MBC, the leading free-to-air broadcaster of the Arab world. With his extensive experience in digital products and broadcast entertainment in the Middle East and North Africa, Sobhan will be the driving force behind the Company’s expansion into the region.

Andre De Wet joins iflix as Head of Africa. Prior to iflix, he served as the CEO of PriceCheck, one of Africa's leading e-commerce sites, where he grew by more than 700% during his 3-year tenure. His extensive expertise in management, marketing, strategy and business development in developed and emerging economies will be critical in driving the the Company's success in Africa.

iflix Group Co-founder and CEO Mark Britt commented: “I am incredibly excited to welcome Christian, Nader, and Andre to our growing family. Localization is the key to iflix’s strategy and with their outstanding track record and proven expertise in international expansion and business development, I am confident they will drive the business forward into exciting, new markets following on demand.”

Now available in Malaysia, Thailand, the Philippines and Indonesia, iflix will continue to roll out its world-class service to key additional emerging markets in the coming months.(es)