SINGAPORE (IndoTelko) - â€‹AnyMind Groupâ€‹ announced the completion of a majority acquisition for â€‹Moindy Digital Co Ltd (Moindy)â€‹, the leading multi-channel network in Thailand, from â€‹TV Thunder Public Company Limitedâ€‹ (TV Thunder), a television content producer and provider. AnyMind Group will house the Moindy brand under its CastingAsia portfolio.
Moindy started off in 2004, as Mobile Indy with a focus on helping independent music labels and musicians monetize their music through various digital platforms.
The company began it’s Youtube multi-channel network (MCN) business in 2014, and in 2017, the company was acquired by TV Thunder Public Company Limited and renamed Moindy.
Moindy then expanded into additional channel verticals including broadcast and celebrity. Moindy currently has over 500 YouTube and LINE TV channels within its network, with a reach of more than 30,000,000 subscribers, amassing 600 million monthly views.
Additionally, CastingAsia is also launching today the CastingAsia Creators Network in Thailand, Indonesia, Vietnam, the Philippines and Malaysia, with subsequent expansions into all other CastingAsia-operated markets within the year, including Singapore, Hong Kong, Taiwan and Japan. CastingAsia will have a total count of more than 35,500 micro and macro influencers in 17 markets, with a combined reach of 180,000,000 followers across Facebook, Instagram, YouTube, LINE and Twitter.
CastingAsia Creators Network will offer upcoming and established influencers and content creators with resources and support across channel monitoring and optimization, production and studio support, content direction consultation, and access to the CastingAsia Creators Academy – workshops designed to provide content creators with best practices across content strategy, audience engagement and platform optimization.
“Having already developed an end-to-end influencer marketing platform that connects brands with influencers, our acquisition of Moindy provides us with expertise into building influencer networks and talent management, and the launch of the CastingAsia Creators Network enables us to provide Asia and beyond with an extremely comprehensive influencer marketing solution,” said Kosuke Sogo, CEO and co-founder of AnyMind Group.(es)