Indonesia have Potential Market for Smarthome

Ilustrasi (dok)

JAKARTA (IndoTelko) – Indonesia have potential market for smarthome innovation consider the society a fast adopter of new technology.

“Indonesia is such a fast adopter of technology, take for instance Social Media use, that it can be expected that we leapfrog from basic homes to Smarthomes sooner than expected,” said Lamudi Marketing Manager, Christiana Joan.

Right now in Indonesia, the technology is mostly applied at commercial level (buildings and offices). The main target is still in corporate level, but in a short time, his technology will be applied soon for end-users (residential).

Director at Indotorc Pongky Suhendro explained that the Smarthome concept does not only offer security features but much more. “Smarthome is all about managing the house well. There are many ways that this happens, including:security, energy saving and the full control over what happens in the house,” he said.

Security is the most important factor when thinking about the concept.  The 2014 State of Smarthome report shows 90% of respondents said that the most important reasons for using a this system is for personal and family security.

Beside the security system, homeowners can also get more in tune with their home using this system. If they need to turn on the AC before returning home from work, this is possible. Or if they have to dim the lights without getting up, with Smarthomes it is easy.

The system which is currently developed by Indotorc, can easily installed in your home. Some of the devices are: Smoke Sensor, Siren, Thermostat, Motion Sensor, Sensor HEM, and Wireless Camera. All these devices are connected to one another using a wireless network to the Smart Box as the server that regulates the entire system.

In Indonesia, people may assume this high technology system will cost a lot of money, but Indotorc claims otherwise. For the entire setup, including an app control mechanism, it only cost IDR 20 million. Considering the safety, comfort, but the overall price of the house this technology is still very affordable.

“Smarthome technology is surprisingly affordable because it is made with local material and sources, that is why the price is less than the other system available,” he added.

Recently,  Allied Market Research estimates the global market for smart homes and buildings is worth $7 billion today and will grow to $35.5 billion by 2020, which represents a significant compound annual growth rate (CAGR) of 29.5%. The Asia-Pacific region is expected to have the highest growth of 37.7% during the same period.  

A number of companies are entering this space. In 2014, Google bought Nest Labs for $3.2bn.  Apple is also reportedly developing platforms to manage appliances in homes, such as lights, locks etc. Companies like Insteon already sell products that integrate sensors and remote control technology.(es)