Bridestory Launched Mobile Apps

JAKARTA (IndoTelko)  - Bridestory (www.bridestory.com), the leading online wedding marketplace in Southeast Asia, launched two applications: Bridestory, an app that connects couples with over 15,000 wedding vendors worldwide to plan their wedding, and Bridestory Pro, a business app for vendors to manage their Bridestory profile and client inquiries any time, anywhere – a move that has been proven to increase customer traffic.

“With both apps, we hope to make it easier and faster for many more engaged couples to connect with thousands of wedding vendors across the world and in alignment with our mission - to make dream weddings possible,” said Kevin Mintaraga, co-founder and CEO of Bridestory.

Using the Bridestory app, now brides-to-be can plan their wedding seamlessly by exploring millions of wedding inspirations from 15,000 wedding vendors across more than 50 countries listed in Bridestory.com.

According to Doni Hanafi, co-founder and Chief Technology Officer of Bridestory, the increasing number of smartphone users contributes to the growing importance for mobile app development in a technology company.

“Our data reveals more than 60% of the traffic to Bridestory.com comes from mobile devices,” said Hanafi.

The Bridestory app also features an Inspiration Board function that enables users to create wedding mood boards that can be shared through email and social media.

Bridestory Inspiration Board not only allows brides-to-be to search and save their wedding inspirations, but also to instantly connect with the wedding professionals behind those inspirations. Moreover, users can also view the price lists, previous clients’ reviews, and even send instant messages to the vendors.

Indonesian actress and Bridestory user, Sandra Dewi, described how she used the application for her wedding planning. “With Bridestory app, it’s now so fast and easy to browse and contact any wedding vendor. Also, they responded very quickly to our queries too. This app is a must-have app for all brides-to-be!”

On the other hand, Bridestory Pro app is the mobile solution for wedding vendors to manage their Bridestory business profile, upload new projects and promptly respond to business inquiries from their smartphones.

“Approximately 100,000 business leads are received by registered vendors monthly on our platform, and vendors who are more active in updating their profiles and uploading new projects in Bridestory received significantly higher business queries,” said Hanafi.

One of Bridestory’s vendors, Shangri-la Hotel Jakarta, acknowledges Bridestory Pro as a very helpful and user-friendly application. “Bridestory Pro is the answer for a busy wedding vendor like us. Because it’s now so easy to update our profile, we receive more business leads and can respond to them immediately. Also, it helps us to communicate directly with brides-to-be and even close deals. What the application do has made a significant impact to our business.”

The app releases are paramount steps towards Bridestory’s vision to be the leading wedding marketplace regionally and internationally.

Established in April 2014, Bridestory has grown into an inspiring and resourceful online global wedding marketplace that connects engaged couples with wedding professionals around the world.

With more than 500,000 users visiting its site every month, Bridestory has become the leading wedding marketplace in Southeast Asia. In addition, Bridestory also owns one of the world’s largest wedding Instagram network, reaching out to more than 2 million people globally with daily wedding inspirations.

As one of the most promising startup in Indonesia, Bridestory has received notable investments from Rocket Internet, Sovereign Capital, Fenox Venture Capital, East Ventures, Lippo Digital Ventures, Skystar Capital, BEENOS Plaza, Digital Garage dan EMTEK.

Moreover, Bridestory has also expanded and brought its comprehensive service and endless inspirations for engaged couples in Singapore, Philippines, Malaysia, and Australia, and will strive to make more dream weddings come true by widening its audience regionally and internationally.(es)