JAKARTA (IndoTelko) – Having participated in the Indonesian market for years, Jabra, a brand of the GN Group, with capabilities in both the professional and consumer audio segments is expanding its presence in the consumer segment with the launch of Jabra Elite Franchise in Indonesia; a family of headphones that provide the best combined voice and music experience: Elite 65t, Elite Active 65t, Elite 45e, Elite 25e, and Elite 65e. Taking 150 years of experience and adds thousands of hours of product innovation, Jabra confidently invite the users to Hear More, Do More, and Be More.
Jabra’s research shows that the daily usage of headphones by frequent users focuses on calls (58% of users each day), music (53%) and voice control (35%). “Our Elite franchise is engineered to meet the needs of those users looking not only for outstanding music quality, but also for strong voice capability, whether they’re making calls or increasingly using voice assistants such as Siri and Google Now,” said Ben Samman, ASEAN Managing Director of Jabra. “With the Elite Franchise, Jabra sets the new industry bar for quality voice and music headphone in Indonesia, helps the users to hear more, do more, and be more,” Ben continued. The launch in Indonesia is the continuation of the massive success received by Jabra earlier this year in Las Vegas, United States at CES.
While users will experience the best-in class voice and music experience that Elite products offer, they will also be able to choose the wearing style that suits them best, be it true wireless or the one with soft neckband variants. In addition to that, each new Elite product contains unique microphone configurations to ensure users will always be heard, whether you are speaking indoors or outdoors. This will make the Elite series a go-to option for anyone seeking for high quality headphones. Users also do not need to worry for disturbance coming from dust or water ingress as this Elite family comes with security of a two-year warranty against dust and water ingress.
These wireless earbuds are distributed through PT Axindo Infotama, the sole authorized distributor for Jabra in Indonesia. “With the presence of Elite family products, Indonesian headphone users will no longer need to choose between great music headphones or a headset designed for voice and calls, because now they can have both with whichever Elite product they choose,” said Yuyun Muljadi as the Product & Marketing Manager of PT. Axindo Infotama. While delivering a market-leading voice and music experience and durability, each of the Elite products also has its own specific features.
Customers in Indonesia can get their hands on the latest Elite Series right away for purchase, except for Elite 65e that will be coming soon this year.
The latest models of the Elite Series are available early in July on two online markets in Indonesia, those are Elite 45e on JD.id and Elite Active 65t on Tokopedia. Not only online-market-ready, these products are also available on offline channel such as Urbanlife, Urban Republic, iBox, and Soundwave ranging from IDR 949,000.00 to IDR 2,590,000.00.(es)